Group Structure


The REWE Group is an international trade and tourism group. It consists of two independent corporate groups with the parents, REWE-ZENTRALFINANZ eG, Cologne, (RZF) and REWE - Zentral-Aktiengesellschaft, Cologne, (RZAG).

The combined financial statements of these two corporate groups as at 31 December 2017 have been combined on a voluntary basis into a single set of financial statements ("Combined Financial Statements"). The information provided below refers to these Combined Financial Statements. The accounting policies used are explained in the notes to the Combined Financial Statements.

As at 31 December 2017, the Combined Financial Statements included the parent companies as well as a total of 396 subsidiaries (previous year: 385).

The REWE Group operates in various business segments, which are divided into divisions and segments.

Business Segments

The new management structure was fully implemented as at 1 January 2017. The National Full-Range Stores and National Discount Stores business segments were combined under the newly created Retail Germany business segment, and the International Full-Range Stores and International Discount business segments were combined under the newly created Retail International business segment. 

The Retail Germany business segment includes the REWE, Penny Germany and Retail Germany Central Companies divisions. As part of the restructuring, the domestic real estate companies, as well as the production and sale of baking items under the Glocken Bäckerei brand and the production of meat and sausage products under the Wilhelm Brandenburg brand, which had previously been part of the Other business segment, were reallocated to Retail Germany.

In the REWE division, 1,904 supermarkets and consumer stores are operated under the REWE CITY, REWE CENTER and REWE to go brands. There are also 2,153 REWE partner stores, nahkauf stores and third parties supplied by the wholesale business. Retail Germany also has an online presence with

The Penny Germany division operates 2,174 discount stores under the PENNY brand.

The Retail International business segment covers the Austrian Full-Range Stores, CEE Full-Range Stores and Penny International divisions. The Austrian and CEE Full-Range Stores divisions operate supermarkets and consumer stores at a total of 2,542 locations. In Austria, the stores are operated under the BILLA, MERKUR and ADEG brands. In addition, the wholesale business supplies 385 ADEG partner stores. The Retail International stores are also represented with the BILLA supermarkets in Bulgaria, Russia, Slovakia, the Czech Republic and Ukraine. In addition, drug stores are also operated in Croatia and Austria under the BIPA brand.

In the Penny International division, the PENNY MARKT and PENNY MARKET brands are operated at a total of 1,466 locations in Italy, Austria, Romania, the Czech Republic and Hungary.

Travel and Tourism is organised into the Central Europe, Northern Europe, Eastern Europe and Destination Areas/Hotels divisions. It comprises a number of tour operators, travel sales channels (travel agency chains, franchise sales channels and online portals) as well as destination agencies and hotels under the DER Touristik umbrella brand. Travel and Tourism operates in the source markets of Germany, Austria, Switzerland, Eastern Europe, as well as Scandinavia, Finland, the United Kingdom and the Benelux countries through the Kuoni units. Travel and Tourism mainly trades under the brands ADAC REISEN, Apollo, Club Calimera, DER.COM, DER Reisebüro, DERPART, DERTOUR, EXIM Tours, helvetic tours, ITS, Jahn Reisen, KUONI and Meier's Weltreisen. The Travel and Tourism business segment has a total of 750 physical sales locations.

The National Specialist Stores business segment operates 293 DIY stores in Germany under the toom Baumarkt and B1 Discount Baumarkt brands. As part of the wholesale business, 40 partner stores and franchisees are also supplied.

Central services provided by the parent companies and various subsidiaries for group companies and third parties are combined under the Other business segment. These services are essentially procurement functions (merchandise wholesale business and warehousing), central settlement, delcredere-assumptions, IT services, energy trading (EHA), online retail trade (ZooRoyal and Weinfreunde), e-commerce services (REWE Digital) as well as coordination of Group-wide advertising activities.

Locations as at 31 December 2017
CountryRetail  GermanyRetail InternationalTravel and TourismNational Specialist StoresTotal
Germany 4,0785552934,926
Czech Republic59340633
Nordic countries*66
United Kingdom4949
  • *Denmark, Finland, Norway and Sweden.
  • Continuing operations only.