REWE Group
Annual Report 2019

REWE Group

Part of your world

As a trade and tourism company, REWE Group is part of the world of 12 million customers every day: whether they are shopping for food, DIY and gardening items, or planning their next holiday.



In Germany and 21 other countries, REWE Group was operating its stores, travel agencies and online business in 2019. As a cooperative with a tradition of over 90 years, we are well aware of our environmental and social obligations towards future generations. Securing a sustainable future is our mission.


Seventeen purchasing cooperatives joined forces to create “Revisionsverband der Westkaufgenossenschaften” – or simply: REWE – for the purpose of organising the joint buying of food. From these beginnings a cooperative group was born that today is present and successful internationally.

Since 2008, sustainability has been an integral part of REWE Group’s mission and daily business through the group-wide sustainability management. The approach is based on four pillars: “Green Products”, “Energy, Climate and the Environment”, “Employees” and “Social Commitment”.


REWE Group generates more than


per cent

of its total external revenue in Germany.

Food retail is the company’s major core business. REWE Group is present in Germany with its REWE and nahkauf supermarkets, the discounter PENNY and convenience store REWE To Go. Online food shopping has been possible for several years via With its delivery and pick-up service, REWE Group is one of the major players in online food trade.
REWE Group operates BILLA supermarkets and PENNY discount stores in 9 other European countries. With its BILLA stores, REWE Group is present in Bulgaria, Austria, Russia, Slovakia, the Czech Republic and Ukraine. With PENNY, it is active in Austria, Italy, Romania, the Czech Republic and Hungary. MERKUR consumer stores in Austria and stores operated by independent ADEG retailers also belong to the group, as do BIPA drug stores in Austria and Croatia as well as IKI stores in Lithuania.
In 2020, Lekkerland Group became part of REWE Group. The company is specialising on snacking on-the-go and supplies petrol stations, kiosks, convenience stores, bakeries, food retailers and quick service restaurants. In addition to Germany, Lekkerland Group is also operating in the Netherlands. In Belgium, Luxemburg and Spain it is operating under the Conway brand.

Sales Lines

REWE Group brings together a diverse and modern range of sales formats and brands under its umbrella.
It turns shopping in stores and online into a special experience.

As of: December 2019

Travel and Tourism



In 2019, around 8.4 million customers travelled to 179 countries using DER Touristik Group.

DER Touristik Group
is active in
16 European countries

The second core business of REWE Group has been Travel and Tourism since 1988. DER Touristik Group operates a network of travel experts that works in 16 European countries. With around 20 tour operators – including well-known brands like Dertour, ITS, Kuoni, Apollo and Exim Tours – DER Touristik Group focuses on variety. More than 30 travel specialists like Kirker and Manta Reisen aimed at special and demanding target groups complement its travel offering.