REWE Group
Annual Report 2020

Part of
your world

As a trade and tourism company, the REWE Group is part of your world every day: whether you are shopping for food, DIY and gardening items, buying food on-the-go or planning your next holiday.



In Germany and 22 other countries, the REWE Group was present with its stores, travel agencies and online business in 2020. As a cooperative with a tradition of over 90 years, we are well aware of our environmental and social obligations towards future generations. Securing a sustainable future is our mission.



17 purchasing cooperatives
joined forces to create “Revisionsverband der Westkaufgenossenschaften” – or simply: REWE – for the purpose of organising the joint buying of food. From these beginnings a cooperative group was born that today is present and successful internationally.

Since 2008, sustainability has been an integral part of the REWE Group’s mission and daily business through the group-wide sustainability management. The approach is based on four pillars: “Green Products”, “Energy, Climate and the Environment”, “Employees” and “Social Commitment”.


The REWE Group generates more than


per cent

of its total
external revenue in Germany.

Food retail is the company’s major core business. The REWE Group is present in Germany with its REWE and nahkauf supermarkets, the discounter PENNY and convenience store REWE To Go. Online food shopping has been possible for several years via With its delivery and pick-up service, the REWE Group is one of the major players in online food trade.
The REWE Group operates BILLA supermarkets and PENNY discount stores in 8 other European countries. With its BILLA stores, the REWE Group is present in Bulgaria, Austria, Russia, Slovakia and the Czech Republic. With PENNY, it is active in Austria, Italy, Romania, the Czech Republic and Hungary. The Austrian MERKUR consumer stores and stores operated by independent ADEG retailers also belong to the group, as do BIPA drug stores in Austria and Croatia as well as IKI stores in Lithuania.
In 2020, the Lekkerland Group became part of the REWE Group. The company is specialising in snacking on-the-go and supplies petrol stations, kiosks, convenience stores, bakeries, food retailers and quick service restaurants. In addition to Germany, the Lekkerland Group is also operating in the Netherlands. In Belgium, Luxembourg and Spain it is operating under the Conway brand.

Sales lines

The REWE Group brings together a diverse and modern range of sales formats and brands under its umbrella. They turn shopping in stores and online into a special experience.

As of: December 2020

Travel and Tourism




the DER Touristik Group is present with 22 destination agencies. More than 130 companies are part of the DER Touristik Group.

DER Touristik Group:
present in 16 European countries

The second core business of the REWE Group has been Travel and Tourism since 1988. The DER Touristik Group operates a network of travel experts that works in 16 European countries. With around 20 tour operators – including well-known brands like Dertour, ITS, Kuoni, Apollo and Exim Tours – the DER Touristik Group focuses on variety. More than 30 travel specialists like Kirker and Manta Reisen aimed at special and demanding target groups complement its travel offering.

As of: December 2020