REWE Group
Annual Report 2020

Eventful
Times.

Decisive
Action.

Quick Access

Foreword by the CEO
Key Figures
Management Report / Financial Statements
Report by the Management Board
Milestones
REWE Group Portrait

LEKKERLAND ACQUISITION
FUELS STRONG GROWTH

REWE Group revenue tops 75 billion euros for the first time. REWE Combine with increased revenue and lower consolidated earnings.

Report by the Management Board

REVENUE REWE COMBINE

68.23
bn euros
Management Report / Financial Statements

REVENUE REWE Group

75.27
bn euros
Key Figures
“We are overcoming the corona crisis with courage and confidence, with solidarity and decisive action.”
Lionel Souque,
CEO of the REWE Group
CORONAVIRUS PANDEMIC

Our
Corona Year

Hoarding, rescuing stranded holidaymakers, working remotely: The Year of Corona created a world of new challenges for our employees and retailers. Read about their experiences in 2020.

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"We reached our limits and then worked beyond them. The store’s staff gave its all to keep supplies flowing."

Heinz Schmitz, REWE retailer, Gangelt
Rewe

Warehouse network gearing up for the future

Higher volumes, increased product handling, more articles: The demands being placed on logistics are rising. The REWE project BeneFiT25 is laying the foundation for a system that will keep much-needed products flowing to the company’s stores in future. It is a strategy that was affirmed by the coronavirus pandemic.

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Lekkerland

New business segment Convenience

By acquiring the Lekkerland Group, the REWE Group has created a new strategic business area: Convenience. The new business segment is bundling the strengths of both companies to become a major player for on-the-go consumption.

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DER Touristik

Crisis mode 24/7

Managing a pandemic while devising safe concepts for restarting tourist travel – these were the challenges that the DER Touristik had to overcome in 2020.

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PENNY International

Commitment to home

Working closely with local suppliers in every country is part of PENNY International’s success story. During the coronavirus pandemic, the discounter further intensified these partnerships – for the benefit of all parties involved.

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TOOM BAUMARKT DIY STORES

Order online, pick up at the store

Being available at any time, from any place – this is what the online shop of toom Baumarkt is all about. During 2020, the online shop and all its services were more tightly integrated into the store world and enabled customers to shop during lockdowns.

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PENNY Germany

New market hall concept

PENNY’s market hall creates a larger-than-life shopping experience. The distinct features of this new store concept are fresh foods and clear structure. The aim is to highlight the variety of PENNY’s product range even more clearly to customers.

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BILLA Austria

BILLA naturalises exotic products

In addition to classic regional specialities, BILLA is increasingly promoting agricultural products that do not originally come from Austria. The effort is supporting local pioneers and delighting customers.

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Milestones of the year

2020 was an event-filled year at the REWE Group. The coronavirus frequently shaped the company’s everyday operations. In spite of it all, we remained committed to our strategic focus and determinedly move ahead. This determination was reflected in a large number of projects and initiatives beyond our daily activities driven by the coronavirus.

Milestones

REWE Group Portrait

As a trade and tourism company, we are part of your world every day: whether you are shopping for food, DIY and gardening items, buying food on-the-go or planning your next holiday.

REWE Group Portrait