Increased structure, improved orientation and a more intense shopping experience – these are the defining qualities of PENNY’s new market hall concept. The main feature of the market hall concept: Items are displayed by product group in a U-shaped shelf design along the main aisle. The arrangement into theme worlds facilitates intuitive shopping and underscores PENNY’s product range expertise. As customers walk through the store, they will pass by the entire product range as part of a guided customer journey. Customers who want to quickly purchase something to go can take a shortcut to the checkout. The product range is based on the particular location of each store and the surrounding area. Stores that lack the space or the floor plan needed to implement the market hall concept use a modified “light” version. The store renovation projects were preceded by a detailed analysis of efficiency and market research related to customers and employee surveys in 2020.
Executive Board Retail Germany
and COO PENNY.