Always part of 
your world

Can you remember 5 October 1989? (If you are too young, just look it up on the Internet.) A historic date? Most definitely, but not in terms of global politics: the Berlin Wall did not come down until a month later.

The date, 5 October 1989, marks the first “long Thursday” in the German retail sector. Almost a revolution, as stores were allowed to remain open two hours longer – to 8:30 p.m. instead of 6:30 p.m. But note, Thursdays only, and the standard closing time on Saturdays remained 2 p.m.


Today at REWE Group, we are at your service 365 days a year, seven days a week and 24 hours a day. Thanks to the Internet, digitalisation and liberalised opening hours, we in retail and tourism can now be part of your world at any time and at any place. We have noted that the online channel is becoming increasingly important for shopping and services. At the same time, we see strong interest among customers of all ages in exploring and using products and services provided by our stores and travel agencies. For this reason, we are integrating both into a comprehensive omnichannel strategy and are also developing new business models for the future of shopping and travel. We get the message: it is not channels, but only customer wishes that matter!

„Our online business continues to grow dynamically. But our stores and travel agencies are also hugely popular. It is not channels, but only customer wishes that matter.“ Lionel Souque, CEO of REWE Group

No doubt about it: digitalisation of the business world poses major challenges for our Group. The same applies to environmental and climate protection or the need for sustainable animal husbandry and agriculture. With the help of major investments, we are laying foundations that will enable us to provide future-oriented, sustainable answers to these questions, thus ensuring that we remain a leading retail and tourism company in Germany and Europe. In the process, we will secure and create jobs – and make an important contribution to the successful modernisation of retail and tourism.

Our digital Annual Report 2018 will provide you with a comprehensive overview of the positive business performance of our cooperative REWE Group during the past business year and present you with fascinating examples of our commercial operations.

I wish you an interesting and stimulating read.

Lionel Souque
CEO of REWE Group