WE ARE
strong & diverse
Porträt von Lionel Souque

„Since the beginning of the coronavirus pandemic, our goal has been to not only survive the crisis with as little damage as possible, but also to become more productive and stronger – wherever possible.“

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Dear Ladies and Gentlemen,

The business year 2021 was another year in which the REWE Group had to wrestle once again with the impact of the coronavirus pandemic. Our food retail sector and our convenience business in Germany and Europe were able to seamlessly continue to generate strong results like those they produced in 2020. But our DIY business was hit hard by the lockdown imposed at the beginning of the year, and our DER Touristik Group was forced to realise as the year went by that its hopes for a fast return of the holiday and travel business to normality had been overly optimistic. The REWE Group’s ability to ultimately enjoy a successful business year 2021 was primarily the result of two factors.

First, our cooperative organisation, an alliance characterised by the values of collaboration, unity and solidarity, proved once again to be the bedrock of our success, particularly in difficult times. I would like to express my sincere thanks in particular to the more than 380,000 employees who work at our company in Germany and Europe as well as to our independent retailers. Once again, they pulled closely together and worked tirelessly to assist our customers and, thus, ensure our commercial success.

Second, even as the crisis forced us to keep our eyes trained on the road immediately ahead of us, we continued to apply our long-term strategy and systematically pursued our strategic objectives. We kept our investments at record levels. In the process, we methodically poured funds into all areas of the company for the purpose of bolstering the sustainability and future of our business segments.

Since the beginning of the coronavirus pandemic, our goal has been to not only survive the crisis with as little damage as possible, but also to become more productive and stronger – wherever possible.  This is why we continue to intensely work to digitalise our business models and all processes in the company. We are also systematically searching for ways to modernise our business models and develop entirely new business models that will help to prepare our 95-year-old company to face the future.

This Annual Report provides you with many fascinating examples of our work and the opportunities we are creating in the process.

Today, in the summer of 2022, we are watching as the devastating war of aggression launched by Russia on Ukraine continues to create a human catastrophe, our hearts filled with shock, indignation and anger. Our hopes for the end of the coronavirus crisis have given way to our mourning for the dead and the fears about the fate of the citizens of Ukraine and the freedom and independence of this country in the heart of Europe.

I, like you, wish for a quick conclusion to this war and a long period of peace. As we do so, I also hope that this year’s Annual Report provides you with an extensive amount of valuable information about our company.

Best regards,

Lionel Souque
CEO of the REWE Group