WE ARE

REWE Group
Geschäftsbericht 2021

strong & diverse

creative & innovative

successful & transparent

strong & diverse

„Since the beginning of the coronavirus pandemic, our goal has been to not only survive the crisis with as little damage as possible, but also to become more productive and stronger – wherever possible.“

Lionel Souque
CEO of the REWE Group
To the Foreword by the CEO
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The Benefit of Acting Locally

Low prices alone aren’t enough to impress customers. Stefan Magel, Divisional Board Member/COO PENNY Germany, and Dr Kai Hudetz, Managing Director of the Cologne Institute for Commercial Research (IFH KÖLN), discuss the future of discount retailing and PENNY’s brand profiling.

To the article
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76.5
billion euros
REWE Group revenue

As one of the leading trade and tourism companies in Europe we are a part of your world every day: whenever you are shopping for food or DIY and gardening items, snacking on the go or planning your next holiday.

Perfect for on the Go

The pandemic has further increased requirements for on-the-go consumption: people want better quality, more fresh products, improved hygiene standards, and, of course, everything has to be fast. Lekkerland is fine-tuning concepts to help shop operators to run successful businesses.

To the article
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toom Baumarkt DIY store
tests the fully automated filling and packaging of plant boxes at the Bottrop plant warehouse.

To the Video “Robots in the Plant Warehouse”
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To the 2021 Milestones
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WE Are

REWE Group
Annual Report 2021

creative & innovative

Living (P)roof

The supermarket of the future has been set up in Wiesbaden-Erbenheim with one primary goal in mind: sustainability. Food is not only sold here but also produced using methods that are designed to conserve resources. The concept is known as “Green Farming”.

To the article
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Holiday Reps:
a Digital Approach

Holidaymakers now have a new way of communicating with their DER Touristik holiday reps, meaning they’ll never miss any important info and can get even more out of their holiday. It involves a digital yet personal approach.

To the article
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IKI is a shareholder of the e-commerce platform LastMile in Lithuania, making home delivery of groceries possible. In addition, the first IKI shops offer a Click & Collect service.

To the article
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Delivery, Please!

During the pandemic, customers’ shopping preferences have changed: ordering food online, having it delivered or picking it up became popular. Not just in Germany. PENNY and its partner Glovo offer online shopping and home delivery in Romania.

To the article
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successful & transparent

The REWE Group successfully concluded the 2021 business year with a strong revenue increase of around 2 billion euros, again delivering evidence of its performance strength in the challenging environment caused by the coronavirus pandemic. Total external revenue from continuing operations rose by 2.5 per cent from 74.6 billion euros to 76.5 billion euros.

To the Report by the Management Board
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Years of experience paired with innovative strength – this is how we advance sustainability.

To the REWE Group Sustainability Report
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