„Since the beginning of the coronavirus pandemic, our goal has been to not only survive the crisis with as little damage as possible, but also to become more productive and stronger – wherever possible.“
Low prices alone aren’t enough to impress customers. Stefan Magel, Divisional Board Member/COO PENNY Germany, and Dr Kai Hudetz, Managing Director of the Cologne Institute for Commercial Research (IFH KÖLN), discuss the future of discount retailing and PENNY’s brand profiling.
As one of the leading trade and tourism companies in Europe we are a part of your world every day: whenever you are shopping for food or DIY and gardening items, snacking on the go or planning your next holiday.
The pandemic has further increased requirements for on-the-go consumption: people want better quality, more fresh products, improved hygiene standards, and, of course, everything has to be fast. Lekkerland is fine-tuning concepts to help shop operators to run successful businesses.
The supermarket of the future has been set up in Wiesbaden-Erbenheim with one primary goal in mind: sustainability. Food is not only sold here but also produced using methods that are designed to conserve resources. The concept is known as “Green Farming”.
Holidaymakers now have a new way of communicating with their DER Touristik holiday reps, meaning they’ll never miss any important info and can get even more out of their holiday. It involves a digital yet personal approach.
During the pandemic, customers’ shopping preferences have changed: ordering food online, having it delivered or picking it up became popular. Not just in Germany. PENNY and its partner Glovo offer online shopping and home delivery in Romania.
The REWE Group successfully concluded the 2021 business year with a strong revenue increase of around 2 billion euros, again delivering evidence of its performance strength in the challenging environment caused by the coronavirus pandemic. Total external revenue from continuing operations rose by 2.5 per cent from 74.6 billion euros to 76.5 billion euros.