A Question
of the Future

The age of travel specialists
Looking for a little
more customisation?

New REWE store concept
What will the stores
of the future look like?

Shop, pick up, have it delivered
How will customers
buy food in future?

Personnel marketing
How do we find the
right employees for
tomorrow’s jobs?

Lionel Souque, CEO of REWE Group

What drives REWE Group? In the following interview, Lionel Souque talks about the “questions of the future” motivating REWE Group. He also explains what drives the company and its employees in every area and at all levels.

Interview
New REWE store concept

What will the stores of the future look like?

Shopping is supposed to be a fun-filled and emotional experience – and REWE’s new generation 2020 supermarkets show how. They offer even more fresh foods and convenience products in a modern, airy store design.

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REWE Group Revenue
0,0
57.8 bn. euros

2017 was an extraordinary and successful year for REWE Group. Its total external revenue increased from 54.1 billion euros to 57.8 billion euros.

Personnel marketing

How do we find the right employees for tomorrow’s jobs?

Demographic changes are altering the labour market situation. Expressed in purely arithmetic terms, there are simply too few applicants to fill every open position. In response, REWE Group is taking new approaches in personnel marketing to attract applicants and to turn them into loyal employees.

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Successful business year 2017:
REWE Combine revenue increased, as did the revenue of all business segments in Germany and abroad.

Which topics moved us in the 2017 business year? New store concepts, a continued focus on digitalisation or the internationalisation strategy of DER Touristik Group: We have summarised the milestones of the year for you.

Milestones
Combine Revenue
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2017
49.4 bn. euros
2016
45.6 bn. euros

REWE Combine revenue from continuing operations increased by 8.3 per cent to 49.4 billion euros in the past year.

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REWE Group: As a trade and tourism company, we are a part of your world – whether you shop for food, go on a business trip or on holiday.

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REWE GROUP SHOWS RESPONSIBILITY. Our mission is to ensure a sustainable future. You can read more about our commitment in the Sustainability Report 2017.

The age of travel specialists

Looking for a little more customisation?

Going their own way – this is how more and more people think about holidays today. DER Touristik Group has responded to this trend and enhanced its specialist businesses. The result is even more variety in the company’s travel portfolio.

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Sales Structure

Versatile and individual. Many well-known brands and stores, travel agencies and tour operators are part of our company: REWE, PENNY, nahkauf, BILLA, toom Baumarkt DIY stores or DER Touristik Group with ITS, Jahn Reisen and Kuoni. You can find us in Germany, Europe and many other parts of the world.

Shop, pick up, have it delivered

How will customers buy food in future?

Shopping in stores, pickup services and online shops: Consumers will certainly hop among these shopping channels more frequently in future. REWE Group is ready to serve them with the online shops offered by REWE, PENNY and BILLA.

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REWE Group is an international group of companies in the trade and tourism sector. It consists of two independent combines with the parent companies REWE-ZENTRALFINANZ eG, Cologne, and REWE - Zentral-Aktiengesellschaft, Cologne. Their financial statements have been combined. Here you will find some relevant tables from the Combined Financial Statements.