WE ARE
strong & diverse

WE ARE: THE REWE GROUP
Part of Your World

As a trade and tourism company, we are part of your world every day: whenever you are shopping for food or DIY and gardening items, snacking on the go or planning your next holiday. Identifying and understanding our customers’ needs and desires is a foundation of the work performed by each of our group’s business segments.
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21
countries

The REWE Group: Trade and Tourism is Our Home

In 21 European countries, we are represented with our brands, stores and travel agencies – on site and online. Our major core business is food retail. 70 per cent of our total external revenue is generated in Germany.

We operate in Germany as well as the following countries:
AUSTRIA BILLA, PENNY, BIPA, ADEG, DERTOUR, JAHN REISEN, MEIERS WELTREISEN, BILLA REISEN · BELGIUM CONWAY, KONING AAP · BULGARIA BILLA · CROATIA BIPA · CZECH REPUBLIC BILLA, PENNY, DERTOUR, JAHN REISEN, MEIERS WELTREISEN, EXIM TOURS, FISCHER GROUP · DENMARK APOLLO · FINLAND APOLLO · FRANCE KUONI · GREAT BRITAIN KUONI · HUNGARY PENNY, DERTOUR, JAHN REISEN, MEIERS WELTREISEN · ITALY PENNY · LITHUANIA IKI · NETHERLANDS LEKKERLAND, PRIJSVRIJ VAKANTIES · NORWAY APOLLO · POLAND DERTOUR, JAHN REISEN, MEIERS WELTREISEN, EXIM TOURS · ROMANIA PENNY, DERTOUR · SPAIN CONWAY · SWEDEN APOLLO · SWITZERLAND KUONI, HELVETIC TOURS, ITS COOP TRAVEL · SLOVAKIA BILLA, DERTOUR, JAHN REISEN, MEIERS WELTREISEN

These sales formats and brands are part of the REWE Group:

Founded in
1927

In 1927, seventeen purchasing cooperatives joined forces to create “Revisionsverband der Westkaufgenossenschaften” – or simply: REWE – for the purpose of organising the joint buying of food. A cooperative group that is now a thriving international business was born. As a cooperative with a tradition of 95 years, we are well aware of our environmental and social obligations towards future generations. Securing a sustainable future is our mission.

Since 2008, sustainability has been an integral part of the REWE Group’s mission and daily business through its group-wide sustainability management. The approach is based on four pillars: “Green Products”, “Energy, Climate and the Environment”, “Employees” and “Social Commitment”.

10
countries with
food, DIY and drugstores

Trade

Diverse and Individual – Our Retail Formats

In German food retail, we run the REWE and nahkauf supermarkets, the discounter PENNY and the convenience stores REWE To Go.

Online grocery shopping has been possible for years on rewe.de in Germany. The REWE Group is one of the biggest players in online food retail with its delivery and pickup services as well as its first pickup stations.

In Austria and other European countries, we are also moving forward with our online and in-store activities. Here, the REWE Group operates BILLA supermarkets and PENNY discount stores in seven countries. The REWE Group is present with BILLA in Bulgaria, Austria, Slovakia and the Czech Republic. PENNY is represented in Austria, Italy, Romania, the Czech Republic and Hungary. The Austrian BILLA PLUS consumer stores as well as the stores operated by independent ADEG retailers are also part of the group, along with BIPA drugstores in Austria and Croatia and IKI stores in Lithuania.

The REWE Group is not just skilled at running its food business. In Germany, it operates service-oriented toom Baumarkt DIY stores and B1 Discount Baumarkt DIY stores for price-sensitive DIY customers.

In
4
countries Lekkerland
is represented

The Lekkerland Group – Specialist for Snacking on the Go

The Lekkerland Group has been part of the REWE Group since 2020. As a specialist for snacking on the go, it supplies petrol stations, kiosks, convenience stores, bakeries, retailers and quick service restaurants.

Lekkerland is represented in four countries. Besides Germany, the Lekkerland Group is also present in the Netherlands. It operates as the Conway brand in Belgium and Spain.

In
16
countries in Europe the
DER Touristik Group operates

Tourism

In addition to the trade business, travel and tourism form the REWE Group’s second core business under the umbrella of the DER Touristik Group. The group operates in 16 countries in Europe with more than 130 companies in total.

DER Touristik Group

Every year, millions of guests travel with one of its tour operators or specialists. The DER Touristik Group includes the operators DERTOUR, Jahn Reisen, ITS, Meiers Weltreisen, Travelix, Kuoni, Helvetic Tours, ITS Coop Travel, Billa Reisen, Koning Aap, Apollo, Exim Tours and Fischer, approx. 2,300 travel agencies (e.g. DERTOUR, DERPART, Kuoni, Exim, Fischer as well as franchise and cooperation partners), the hotel brands Sentido, Aldiana, Calimera und Cooee as well as the online travel portal Prijsvrij Vakanties. The DER Touristik Group is there for its guests, even on site: The group-owned travel agency network is present in 29 destinations with 74 agencies. Their employees serve the guests of the DER Touristik Group during their holiday from their arrival to their departure.